Typography

The NEOMED brand has typography standards for print and web.

For Print

Optima

Optima must be used for headings.

All styles of Optima:

• Regular
• Italic
• Bold

Gill Sans

Gill Sans primary use is for subheadings or any other navigational callouts.

All Styles of Gill Sans:

• Light
• Light Italic
• Regular
• Italic
• Semibold
• Semibold Italic
• Bold
• Bold Italic

Arial

Arial is used on all body copy.

If Optima or Gill Sans is not available, substitute fonts for Arial and Arial Bold. Arial Italic and Gill Sans Italic may also be used to enhance a message.

All Styles of Arial:

• Regular
• Italic
• Bold
• Bold Italic
• Arial Narrow Regular
• Arial Narrow Bold
• Arial Black Regular

Calibri

Calibri, the default font in Microsoft Office applications, is acceptable in Word documents, PowerPoint presentations and Outlook email correspondences.

All Styles of Calibri:

• Light
• Light Italic
• Regular
• Italic
• Bold
• Bold Italic

Garamond

To ease readability, Garamond may be used for large fields of body copy in print publications.

All Styles of Garamond:

• Regular
• Italic
• Bold